There are 8 types of web pages that you must have on your appliance repair website. Some of these website pages will seem very obvious, yet many websites do it wrong.
The general advice is to think like your customers. Ask yourself: “what is my customer looking for before contacting me?”
So, follow the guide below to help you. And, if you setup these pages properly, they will help you turn more of your website visitors into customers.
These are individual web pages that show which appliances you repair. You need to setup a separate page for each type of appliance, including refrigerators, ovens, dishwashers, microwaves, dryers, washers, etc.
2. Appliance Brand pages
If possible, you should create a separate page for each appliance brand that you repair. Of course, some brands are more popular then others. So, you can begin by creating dedicated pages for each major appliance brand. For example, the keywords “GE appliance repair” and “Samsung refrigerator repair” are often used on Google.
3. City pages
A separate page for each major city or area that you service. This used to be more important in the past, but it can still hep you attract the right customers. For example, if you provide appliance repair service in the Greater Toronto Area, then you should create pages for several major cities that surround Toronto, like Richmond Hill, Markham, Scarborough, etc.
4. Service Area page
Setup one page that shows a list of all areas that you service. If possible, create a map that shows pins beside each area that you service.
5. About Us page
Statistically, the “About Us” page is the second most visited page on business websites. So, even though it might be obvious that its important to have a page “About” your company, many websites still don’t have this page. Some websites call the “About Us” page with different names, like “Company” or “Team”. I recommend that you keep it simple and name your page “About Us”.
6. Reviews page
Appliance repair is a service that your customer doesn’t plan for. It’s an unexpected need. An unexpected expense. So, naturally, there is a lot of doubt about hiring an appliance repair technician. One of the best ways to reduce this doubt is by showing reviews from your past customers. Good reviews give your company more credibility, and this helps your website visitor make a decision to contact you.
7. Coupons page
Appliance repair is typically an unexpected expense for your customers. So, your website visitors will think about “how much does it cost” while browsing your website. When you show a few coupons, it will help your website visitor to make a decision to hire you. For example, you can show a coupon for “$20 OFF appliance parts”.
8. Contact page
The “Contact” page is very obvious to include on your website. Yet, many websites do it wrong. Some websites don’t have this page and some websites call it by a different name (like “Location”). Instead, make it easy for your website visitors to contact you by including a page called “Contact Us”. In addition, show your phone number on top and bottom of every other page on your website.
In the next several articles, you can read in more detail about the content and design of each appliance repair website page.